Stop Counting Your Losses. Bounce Back.
Stop dwelling on your failures from 10 minutes /hours /days /weeks /months /years ago. It’s only bringing you down. Start celebrating your small victories. Embrace your daily wins. It’s time to bring confidence back into your step. One victory at a time.
I want to share with you my story of how I’m (still) bouncing back from hitting rock bottom (or at least in my eyes.)
9 years ago, 2 friends and myself opened up a streetwear fashion boutique out in San Diego. We each had combined knowledge in retail, marketing and e-commerce experience but had never started an actual business. We did… okay. While one still worked, two of us were able to live off of it for a couple years. We thought things would continue to grow as we started getting recognition as one of the premiere online streetwear sites on the internet. However at the end of 2008 we started seeing a slowdown in sales. The recession was in full effect and we were definitely feeling the pinch. So much so that as of August of 2009, we had to shut the doors. It was a very emotional time. Especially for someone like me who thought he would be doing this for a long time.
I took on my share of the debt and had to go back to working for ‘the man’, which as you know, is the most defeated feeling an aspiring entrepreneur can go through.
I didn’t let this failure get me down in the dumps. I found ways to remain positive and get back on my feet. Hitting rock bottom means you can only go up right? It’s really not that hard. I’ll tell you what is hard though. Training yourself mentally to remain strong and focused. If you are ever faced with this type of situation in life- whether it be losing a business, a job or even a girlfriend/boyfriend- this right here is your defining moment. Most people wallow in their mud of despair while the true go-getters find ways to dig themselves out.
Below is a breakdown of the past 12 years of my life. I wanted to show you the journey of where I came from but more importantly for you to understand the amount of patience it took.
New Years Eve 2004 - Birth of TheFizix.com streetwear clothing website
August 2009 - Closing of The Fizix brick and mortar store
September 2009 – Worked 3 part time jobs at the same time. Part time retails sales at Cricket Wireless, continued to help a friend’s sushi catering company, worked at Hawaiian restaurant in downtown San Diego
Summer 2010 – Said ‘screw it’ and started working full time at Cricket
Spring 2011 – Maneuvered my way into Cricket Corporate with a salary increase
Spring 2012 – Finally paid off my share of The Fizix store debt. Oh what a feeling!
Summer 2013 – Started Vape Chemist and Wick and Wire business part time
August 2014 – Laid off from Cricket Corporate
September 2014 – Went full time with Vape Chemist and Wick and Wire
May 2015 - Moved to Los Angeles for a change of scenery and to expand network
September 2015 - Made it through one year living off severance, unemployment and the business
September 2016 - Made it through 2 years living entirely off business salary
January 2017 - Looking to expand business ventures to maintain independent lifestyle
It’s been quite a journey so far but I am far from finished. Over 12 years of patience, struggle and emotional pain has shaped who I am today. My parents taught me if you want something, you better go work for it. And that’s what I’m doing. Nobody handed me shit or guided me through this journey. What has helped me in my journey were a couple of realizations and they are as followed:
2 Things I Started Doing:
-I simply stopped focusing on my losses and kept things moving.
-I stopped talking about ideas and started executing.
2 Things I learned:
-Successful executions are validations of what works.
-Failed executions are always learning experiences.
Now go out there and get it. GO! NOW!