Stop Waiting for Perfection
Sorry for the delayed post but I am currently back home in Connecticut for the rest of the year catching up with family, friends and this cold weather! So without further adieu here is my latest post titled ‘Stop Waiting for Perfection.’
During the time when I needed to get back on my feet after shutting down my first failed business, I worked corporate at a well-known mobile phone company. There I learned about product development, device testing and business timing. There was always a constant battle between the engineers and the business side. Engineers wanted to work on the devices to make sure it was 100% bug free while the project managers wanted to launch the device ahead of schedule. In a perfect world, a product should be launched bug-free and on time, right? Unfortunately, we do not live in a perfect world and I quickly learned that each device has a time limit to be released in order to take advantage of the ever-changing market. Launch now and fix later was pretty much how things went down.
The same strategic planning can be applied to one of my brands- Wick and Wire. Wick and Wire is one of my vape brands known for selling vape cases for e-cigs. One of our popular bags called the Stash Case is on its 3rd version. Why? Because we are constantly making improvements to better serve our customers. Two years ago when the vape industry was booming, we pivoted our company from a clothing line to an accessory brand to combat all the poorly made vape bags on the market. We felt it was necessary to launch the Stash Case knowing it wasn’t entirely perfect but was good enough to validate our idea.
Soon enough, sales started coming in along with constructive feedback from our customers. With the newly acquired revenue and customer feedback we continued to improve on the Stash Case to where it sits now as one of the best quality and best looking vape cases on the market. Had we waited any longer, I don’t feel that we would have shared the same success if it launched at a later time.
Now going into our 8th season, we not only have a stronger than ever Stash Case template but we also have added 3 new molds to fit various vaping hardware. All have been possible from validating just one idea. That’s progression.
So lets reiterate. You don’t need to wait till your product/idea is perfect. You just need to get it into peoples hands to see if it… a) satisfies your potential customer’s quality needs and b) compels that person to pull out their wallet.
Based on your findings you will have enough feedback to determine if you want to move forward with your idea or if you should scrap it and start over. And by the way, scrapping your idea doesn't mean you efforts were a waste of time. All failures are entrepreneurial lessons that will only make you smarter. Put it this way, at least you’re not sitting there and wondering for years if your idea is good or not. It's better to find out sooner than later. Trust me. That’s more of a waste of time then actually trying.
So let me ask you this. Would you rather…
1) Launch your almost perfect product, engage with your audience and improve on your product/service in a fast moving market or…
2) Create the perfect product/service behind the scenes for years while the guy in Option 1 is slowly and effectively taking your audience?
You already know my answer.