How to gain a customer for life (or at least for awhile)
My customer is everything. No question about it. I wanted to share a couple marketing, branding and customer retention tactics that should be practiced at all times when you're out in the field. In my case, the field being me visiting Vape shops that carry my brand Vape Chemist. Whenever I'm out visiting one of my authorized resellers, I always do one of at least two things:
1) Build rapport with the existing staff members of the retail location.
Here's why: Staff members love meeting the owner of brands. Putting a face to the brand can be an exciting thing. Tell them your story. What it took to create the product. Where it came from. The story you tell becomes the selling tactic for the sales representative. Sales people are always looking for ways to close a sale. Give them the facts and they will give their customer the facts. The truth will always sell. And it will always have a longer lifespan in customer retention.
2) If you see a customer browsing, buy them your product!
Here's why: Same scenario in the first tactic will work with retail customers with the addition that I ALWAYS buy a bottle of my own e-juice whenever I see a customer browsing. I even pay full retail price! What you may think is a small 'financial hit' is actually an investment. The store makes their full margins. The customer pays nothing, loves your brand even more and leaves with a smile. That's a winning formula. I always say that it's important to put the product into your customer's hands. The free sample you give them now comes with a story they will always remember. A story they can tell friends of your product, customer service and how cool your brand was. Believe me. That in itself speaks volume more than any paid advertisement.
I started doing these two things years ago and without a doubt it's paying dividends. Even though it may or may not be measurable in success, its still the right thing to do. And if you are truly a great business owner, it will certainly help you sleep good at night.
Note: All my posts are going to be categorized one of many ways to help support my S.L.O.W. theory. This particular post is labelled as 'Light.' For more information on my S.L.O.W. theory please visit that post here. Below is an excerpt:
'The light of your business is the relationships you form with people, both internally and externally. Great relationships with great people are going to help your business grow stronger. Light creates the buzz and energy of a healthy business.'